Yili Pro-Kido Infant Formula is a powdered milk brand for infants and children aged 0 to 6 years old. The brand is mostly present in China and talks to 25 to 35 year-old moms wanting to provide a formula milk as good as breastfeeding. They know the benefit of breastfeeding, but they use powdered milk to supplement and enjoy more flexibility in their lifestyles. Feeding their children takes up part of a daily routine in their active lives in Chinese cities.
